4 steps to mobile app engagement for developers

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4 steps to mobile app engagement for developers

Friday, October 7, 2016 by Rachel Newton

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...

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